Understanding How My mPACT Measures Influence

We recently talked here about how to get the best results from a search in My mPACT. As we said then, our system and methodology are quite different than other influence measurement solutions you may have encountered before, so we wanted to provide some tips and tricks for using My mPACT the right way.

In order to provide some more context to that previous discussion, we thought we would talk in more depth about our influencer identification and measuring algorithms. Specifically, we’d like to talk about methodology used by many other influencer ranking solutions …

America has joined the rest of the world and gone soccer (yes we know the rest of the world calls it football!) crazy, again. Just as was the case in 1999, it’s the US women’s national team (#USWNT) that’s causing all of the excitement in the FIFA Women’s World Cup tournament (#WWC). After several hair-raising, last-second wins, the American Women now face Japan in the final this weekend, and players like Abby Wambach and Hope Solo are becoming household names, just as Mia Hamm and Brandi Chastain did in 1999.

The mainstream media, sports blogs and Twitter are …

The British are coming, the British are coming! It’s not the revolutionary war all over again, but you might not know that from the news coverage:  Prince William and his new wife Kate were in North America, just finishing up a visit to Canada and California… and it was kind of a big deal. It was even a bit controversial, as various groups question the amount of money spent on the royal family.

So it’s no surprise that media both big and small were on the story. But who was talking most influentially about this visit? We used My …

No matter what subject, event or occasion you care about, chances are good that someone is writing about it on the Web. Moreover, chances are good that a lot of people are writing about it on the Web. Which makes it harder to find the voices who matter the most.

Take, for example, the Fourth of July. You may have seen our post on Journalistics, we looked at some of the most influential folks writing about holiday topics like the Nathan’s Hot Dog Eating Contest, barbecuing and even hot dogs themselves.  Using My mPACT, we were able to identify …

My mPACT helps you discover your level of influence within the topics of the online conversations you participate in – and helps you to find other prominent voices talking about the same things you do. The product takes a completely new and different approach to measuring and scoring influence. Rather than measuring just the “raw” influence of an individual online, we have developed a system that extracts and analyzes the full text of your (or any influencer’s) writing across multiple media sources, and then lets you choose your own keywords to find the voices matching exactly the market or topic …

Read any magazine, watch any news stories or attend any industry trade conference, and it would seem that everyone these days is focused intently on Twitter and reaching the world via Tweets.   In our travels around the globe talking to marketing professionals, we certainly field lots of questions about these rapidly growing social media platforms and how they can best be used within marketing to reach audiences, find influencers and ultimately drive successful marketing efforts.

So to hear all of this buzz about Twitter, it leads one to ask in this “new” world of media, do blogs and articles still …

Today we’re launching My mPACT, a free version of mBLAST’s mPACT software available worldwide at www.mympact.com.  My mPACT was built to help people better measure their own impact and influence within the various communities of interest they have a voice in for work, play or fun.

My mPACT is designed to answer these questions:

1. 1. What impact and influence am I having within the various market segments and communities of interest I actively engage with across online media (blogs, articles) and social networks like Twitter?
2. 2. Who else is having influence, and how can I better follow these voices,

…

It’s Wimbledon time again. White shirts and grass stains. Tennis fans everywhere are wondering if someone will end Rafa’s Wimbledon run? Will this be Murray’s year to win before a home (or semi-home) crowd?  Can Serena make a deep run despite a year-long absence and just how will everyone react to Venus’ court wear this year?

Wimbledon may be the oldest and most prestigious of the Grand Slams, but that doesn’t mean it’s without its surprises. Isner-Mahut, anyone?

To help you stay on top of the weather, attire, customs, and outcomes, we’ve identified the top 10 bloggers and reporters …

As CEO of a software vendor actively involved in developing solutions for PR and Marketing professionals, I am in a unique position to listen to and participate in debates going on around the industry. One such debate which continues to rage is around “Influencers” and influential voices. Are they real? Do they matter? Who are they? And should marketing professionals even care?

Our answer is, “Yes, they matter – a lot.” And they always have. But unfortunately most of the “Influencer” tracking tools in the market ignore some very important ways to find these voices. And that has caused confusion …

Today we launched a new, free version of our mPACT solution.  mPACT was designed from the ground up to help users find the influential voices having an impact on their market by the things they are saying in blogs, online articles, Twitter, Facebook and other online outlets.

At mBLAST, we believe the only way to measure the influence of a voice is by looking at the topics and keywords that voice is writing about.   Measuring influence can never be properly done by assigning one score to an individual that is based on a series of somewhat generic measurements.    Influence simply …