Introducing My mPACT
Today we’re launching My mPACT, a free version of mBLAST’s mPACT software available worldwide at My mPACT. My mPACT was built to help people better measure their own impact and influence within the various communities of interest they have a voice in for work, play or fun.
- 1. What impact and influence am I having within the various market segments and communities of interest I actively engage with across online media (blogs, articles) and social networks like Twitter?
- 2. Who else is having influence, and how can I better follow these voices, interact with them and in turn help to boost my stature, impact and influence within the market segments and communities important to me?
At mBLAST, we believe there is a way to measure influence across the web, and we’ve spent the past 18 months developing very robust tools and software designed to not only store and index a massive number of blogs, articles, tweets, etc, but also to allow our users to mine through all that content to discover the voices making a difference in their chosen (and specific) market or community.
What sets the mPACT family apart from competing solutions is that we don’t believe that a single generic score showing how “influential” someone is across the web is very valuable or informative. While we do believe there are “raw influence” numbers that show someone’s potential influence based on the size of their number of followers, audience, reach, etc, we believe raw influence alone is not typically enough to truly measure influence – it’s simply a component of that measurement. Instead, we believe that everyone has measurable mPACT scores, each one specific to the various communities and market segments they participate in.
As we’ve written here before, despite all the buzz, hoopla, FUD, etc., this whole area of “Influencer Identification” and scoring is not a new concept. It’s been done forever in the world of marketing and today’s challenge is how to apply the well-understood marketing technique of finding the voices talking about things that matter and measuring their impact amidst the massive streams of data coming off the web daily from blogs, articles, Twitter and other sources.
Please come try out My mPACT today and invite others to do so as well. It’s free! Let us know what topics you influence and what you think of my mPACT, we’re all ears!